Crown and Signature

Quality Beyond Quality

Our quality standards are at the heart of our brand. They reflect our uncompromising customer commitment and heritage values. Here’s how we talk about our standards and define pearl quality:

Our love of pearls has led us to create the Crown and Signature standards, bestowed upon the finest real pearls hand-picked from each season’s harvest.

We grade our pearls to the standards set by the GIA – the world authority on pearls. Here’s how our pearls measure up:


This is how shiny a pearl is. Pearls need to shine to bring the jewellery to life.

Our Crown standard pearls have excellent lustre.

Our Signature standard pearls have very good lustre.

Surface quality

As an organic product of nature, pearls have blemishes. In the finest pearls, these aren’t visible.

Our Crown standard pearls look blemish-free.

Our Signature standard pearls are ever so lightly marked.

Our Pearl Farmers

Over the years we’ve travelled the world to meet the farmers who grow our pearls, visiting major producers in Japan and China as well as small farms in countries such as Australia, Thailand and French Polynesia.

These visits have enabled us to develop close relationships with the people who grow our pearls, making it possible to acquire our pearls from their source to find the finest quality pearls at the very best prices.